Wednesday, June 19, 2013

Plum Organics Superhero Summer Camp Tour

“Superhero Summer Camp” Tour 2013
Plum is hitting the road this summer to deliver amazing activities and healthy snacks to children throughout the country as part of a national summer tour called Camp Amazing. Hitting over 30 cities beginning mid-June through end of August, Plum will be setting up shop with interactive educational games, craft projects, and superhero training stations that celebrate how amazing children are while teaching them important values like healthy eating, creative thinking and giving back. On July 7th the tour will be stopping at the Detroit Zoo.
Earlier this year, Plum Organics launched their social impact program, The Full Effect™ focused on nourishing babies and toddlers in need here in the US. As a key part of this initiative, Plum designed an essential nutrition pouch product called the Super Smoothie, which aims to ease the nutritional deficiencies often experienced in food insecure little ones. Plum has pledged to donate at least a half million Super Smoothies in 2013 through their national network of non-profit and regional community partners.

Beginning in June 2013, Plum will be participating in a series of events throughout the country where the 500,000 Super Smoothies will be distributed to communities in need. To complement the big community events hosted by Plum’s national partners, such as Convoy of Hope, Plum will also be hand delivering some of their Super Smoothies to community partners in San Francisco, Los Angeles, Chicago, New York City and San Antonio, while the Plum team is on the road for Camp Amazing.
Additionally, during Camp Amazing, children will participate in a series of Amazing activities, one of which is a pledge to “Do Amazing” in their communities. For every child that pledges to “do amazing”, Plum will donate incremental Super Smoothies* in each child’s honor – a donation that will be celebrated at Plum’s end of summer event in Los Angeles on August 25th.
* Up to 20,000 Super Smoothie pouches.*


The Superhero Summer Camp Tour experience will include…..

⦁ Tented areas with interactive games that will Attract, Engage, Immerse, and Reward

⦁ Give-a-ways for babies, tots, kids and families

⦁ Our Staff dressed as “Camp Counselors”

⦁ 3 oz. Sample of our Organic Kids Mashup product distributed to guests exiting the Zoo